Imagine stepping into a space where vibrant energy meets thoughtful indulgence. The air is alive with conversation, laughter, and the gentle hum of a curated playlist. In one corner, a budtenderexpertly pours a cannabis-infused seltzer into a chilled glass. Across the room, friends bond over non-alcoholic wellness shots while learning about the craft behind these creations. This is not your typical happy hour.
Welcome to Cali Sober Sips, an inspiring event series that blends wellness, creativity, and connection for those embracing a life free from alcohol. Organized by The Travel Agency, New York’s largest cannabis dispensary, in partnership with Shea Gomez’s No Booze Babes community, this series turns Dry January into a celebration of choice, balance, and meaningful connections.
A New Era for Socializing

Gone are the days when “Dry January” meant a dull stretch of soda water and polite refusals at the bar. Cali Sober Sips reimagines what socializing can look like by pairing non-alcoholic beverages with cannabis-infused delights, creating a sophisticated and inclusive atmosphere.
The concept of “Cali Sober” is simple yet powerful—it’s about embracing cannabis as an alternative to alcohol, finding balance, and prioritizing wellness without sacrificing fun. Shea Gomez, the visionary behind No Booze Babes, explains the inspiration for the series:
“This isn’t just about sipping a new drink; it’s about celebrating life without limits. We’re proving that socializing doesn’t have to revolve around alcohol—it can be about connection, creativity, and joy,” says Gomez.
Transforming Happy Hours into Memorable Moments
Cali Sober Sips is more than a drink menu. It’s an experience. Set across three stunning Travel locations in New York City, each evening offers something special:

- Thursday, January 23: Downtown Brooklyn features Ayrloom’s innovative cannabis and wellness-enhancing products.
- Thursday, January 30: The Union Square location wraps up the series with Harney Brothers’ luxurious cannabis teas and tinctures.
Each event runs from 6:00 PM to 8:00 PM and promises an evening of curated tastes, sensory delights, and unforgettable conversations.
Crafting the Perfect Sip
What sets Cali Sober Sips apart is the artistry behind the featured brands. Here’s what guests can look forward to:
Tune
Think of Tune as the perfect harmony of flavor and relaxation. Made with real juice and honey, their cannabis-infused seltzers offer a light, refreshing buzz that’s as versatile as it is enjoyable. Whether you’re toasting to a special moment or unwinding after a busy day, Tune delivers the good vibes in just 15 minutes.
Ayrloom
Ayrloom combines five generations of agricultural expertise with a passion for cannabis. Their beverage enhancers and non-alcoholic drinks are designed to seamlessly integrate into your daily routine, offering a wellness-forward alternative that’s as functional as it is delicious.
Harney Brothers
Michael and Paul Harney bring their family’s legacy of hospitality to the cannabis world with sun-grown products cultivated on historic Hudson Valley farmland. From cannabis teas to wellness shots, their offerings are crafted with care and sophistication, reflecting the finer side of relaxation.
An Invitation to Explore Wellness and Community
Cali Sober Sips isn’t just about what you drink—it’s about how you feel. Each event is thoughtfully designed to encourage connection, foster creativity, and offer a fresh perspective on what a night out can be.
Attendees will enjoy:
- Tastings of premium cannabis and non-alcoholic beverages
- Live demonstrations showcasing the art behind these products
- Educational insights into the growing world of cannabis and alcohol-free living
- A lively, welcoming atmosphere with music that sets the perfect tone
Whether you’re curious about cannabis, exploring a sober lifestyle, or simply looking for a unique way to unwind, Cali Sober Sips offers something for everyone.
The Rising Popularity of Cali Sober Living

The movement toward Cali Sober living is part of a larger cultural shift. As more people prioritize wellness and mindfulness, the demand for alternatives to alcohol continues to grow. Research from The Travel Agency highlights that a significant number of consumers, regardless of age, are seeking healthier ways to socialize and relax.
Cali Sober Sips is a testament to this trend, offering an elegant, inclusive space where guests can discover the possibilities of cannabis while enjoying the benefits of a balanced lifestyle.
How to Join the Celebration
Ready to experience the magic of Cali Sober Sips? RSVP now to secure your spot at one—or all—of these unforgettable events. Whether you’re taking part in Dry January, exploring a Cali Sober lifestyle, or simply curious about the latest in wellness trends, this series promises an evening to remember.
Visit The Travel Agency’s website for more information and to reserve your place. Spaces are limited, so don’t miss this opportunity to explore a new way of connecting and celebrating.