The fashion industry has never been one to hide its infatuation with marijuana. Designers like Alexander Wang, Vetements, Jeremy Scott and more have embraced the stoner culture in the past. Those collections consisted with everything from weed grinder necklaces to pot print motifs. Now, fashion is ready to upgrade from cannabis prints to the real deal.
Enter Beboe, a new luxury cannabis brand making high-end products for a more sophisticated weed consumer. It was founded by Clement Kwan (former president of YOOX) and renowned tattoo artist Scott Campbell. Beboe’s products, vaporizer and pastilles, come in luxe packaging meant to be taken to different social settings from dinner to late night cocktails to afternoon tea (yes, this pot is chic enough for afternoon tea). The cannabis-infused products are made with a low dose blend of THC and CBD suited for both seasoned smokers and newbies.
Design is not just what it looks like and feels like. Design is how it works.
“We hope to further along the end of prohibition by building sophisticated products and brands to attract the more sophisticated consumer. This is what we hope will be the catalyst in forging into this new frontier,” Kwan said in a statement from the brand.
And the story behind how Beboe was born is a surprisingly sweet one. The brand’s name was derived from Campbell’s grandmother, Be Boe, who baked marijuana brownies for his mother as she battled cancer during his childhood. After Campbell and Kwan met on a business trip to Detroit, the idea for a partnership and brand was born.
With more states getting on board with the legalization of marijuana, Kwan and Campbell hope to appeal to a growing cannabis consumer base. Starting this month, you’ll be able to purchase Beboe’s products from select marijuana dispensaries in California and online at beboe.com. Beboe’s pre-filled vaporizers retail for $60 while pastilles infused with 5mg of THC/CBD sell for $25. Get yours today and be style!